Nissan and NBC have reached an agreement to feature Nissan advertisements and plugs in NBC's new and well reviewed program Parenthood, which debuts tonight at 10. The show will feature 4 custom ads for Nissan during its premier, and the Nissan Altima will be shown in the pilot episode and several subsequent episodes. The premier will otherwise have limited commercial interruption.
This kind of all access marketing is a good move on Nissan's part. Embedding the product within a television spot that has a huge amount of buz and advertising going for it already will lead to massive exposure for Nissan. Also, doing the alternative style commercials involving the cast of the show and integrating the plot of the show will be a refreshing change from the average ad, and may be less obnoxious or intrusive into the program.
I was planning on watching already, and this alternative marketing strategy will make it interesting to follow.
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Well I missed this but if they do it again I'll try and make it a point to watch.
ReplyDeleteI missed this too. However, on Nissans part this was a good step for advertisment.
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